Address: Philadelphia, PA
Invite Media develops and operates a media buying platform that utilizes optimization technology for the display advertising market. The company's demand side platform facilitates navigation of high volume display advertising exchanges for buyers. (Demand side platforms enable agencies and advertisers to purchase display ads from ad exchanges and networks.) Invite Media’s technology enables advertisers and agencies to use “real time bidding” to buy display ad space, and to optimize display ad campaigns, across multiple advertising exchanges, all in a single interface.
Google acquires Invite Media (demand side display advertising)
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