Google acquires DoubleClick (ad agency services)

Companies in Relationship

DoubleClick, Google

Deal Facts

Initial Announcement Date: 4/07

Consideration: $3.2 billion in cash (Source: Google 10-K)

Google acquires DoubleClick Inc. from Hellman & Friedman, JMI Equity and management for $3.2 billion in cash. The deal is subject to approval by US anti-trust regulators. DoubleClick is an exchange that provides services and products for advertising agencies, marketers, and Web publishers to support marketing programs.

Strategic Implications

As a complement to Google's AdSense program, DoubleClick will allow publishers to directly sell their inventory.


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