Google acquires DoubleClick (ad agency services)
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Initial Announcement Date:
Consideration: $3.2 billion in cash (Source: Google 10-K)
Google acquires DoubleClick Inc. from Hellman & Friedman, JMI Equity and management for $3.2 billion in cash. The deal is subject to approval by US anti-trust regulators. DoubleClick is an exchange that provides services and products for advertising agencies, marketers, and Web publishers to support marketing programs.
As a complement to Google's AdSense program, DoubleClick will allow publishers to directly sell their inventory.
March 11, 2008 -- Fending off opposition from companies such as Microsoft, Google gains FTC approval to acquire DoubleClick. The company operates as a subsidiary of Google.
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