Google buys Teracent (advertising optimization)

Companies in Relationship

Google, Teracent

Deal Facts

Initial Announcement Date: 11/09

Consideration: not disclosed

Google Inc. signs a definitive agreement to acquire Teracent Corporation from New Enterprise Associates, KPG Ventures and other shareholders. Teracent Corporation is a developer of data-driven advertising optimization technology. Financial terms of the transaction were not disclosed. Teracent technology is to be integrated into Google's ad network and DoubleClick offerings.

Strategic Implications

Teracentís Intelligent Display Advertising technology creates display ads customized for a particular customer. Teracent's algorithms automatically select display ad images, colors, and text as determined by elements such as geographic location, language, the time of day or the past performance of ads.

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