Google acquires Aardvark (social search)
Companies in Relationship
Initial Announcement Date:
Consideration: $50 million (Source: TechCrunch)
Google acquires Aardvark, a social search solution that allows users to ask questions and find information from people in their network through instant messaging and email.
September 2011 -- Google shuts down the Aardvark initiative, as the search group concludes Q&A will not play a major role in search. Apparently, Google's M&A team felt strongly about the role social Q&A could play in search, but in the end Google’s search organization didn't concur. Max Ventilla, Aardvark co-founder, writes a letter to users announcing the shutdown of the site. Many Aardvark employees were put on the Google+ initiative and not focused on search.
April 2013 -- Max Ventilla leaves Google to found AltSchool, a school that designs learning geared to a specific child’s needs and challenges rather than on a fixed curriculum based on standardized test results.
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