Google acquires Picnik (online photo editing and sharing)

Companies in Relationship

Google, Picnik

Deal Facts

Initial Announcement Date: 3/10

Consideration: not disclosed

Google acquires Picnik, an online photo editing and sharing service across platforms such as Facebook, Photobucket, Flickr, and Picassa. The financial terms of the transaction were not disclosed. Google plans to continue supporting all existing Picnik partners. The Picnik team joined Google and will work with Picasa, Google’s web photo sharing service.

Strategic Implications

The extent to which Picnik interoperates with competitor services such as Yahoo Mail and Facebook remains questionable under Google’s management.

Picnik plans to utilize Google's data storage and processing capabilities to improve the site and its marketing support.


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