Google acquires/hires Ruba team

Companies in Relationship

Google, Ruba

Deal Facts

Initial Announcement Date: 5/10

Consideration: hire employees only (Source: TechCrunch)

Google hires employees from Ruba. According to TechCrunch, Google did not actually acquire Ruba, but was interested in the company's "human assets." The Ruba team will move to the Google headquarters.

Strategic Implications

Google is moving into the online travel industry. The company linked hotels information to their Maps feature by listing hotels with room rates for some users. Additionally, Google is in talks to acquire ITA Software, a developer of fare searching software used by other travel agencies such as Microsoft's Bing and Kayak.

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