Google acquires Invite Media (demand side display advertising)

Companies in Relationship

Google, Invite Media

Deal Facts

Initial Announcement Date: 6/10

Consideration: $81 million in cash (Source: All Things D)

Google acquires Invite Media, a company that develops and operates a media buying platform that utilizes optimization technology for the display marketplace. The demand side platform is designed to facilitate navigation of high volume display advertising exchanges for buyers.

Strategic Implications

Invite Media will operate as an independent brand and product. In the future, Invite Media's platform will integrate with Google's DoubleClick for Advertisers. Google's acquisition of Invite Media signals Google's interest in demand side platforms and strengthening ties with advertising agencies. Also, the purchase is meant to counter Yahoo's improvements to Right Click, which is also acting as a demand side platform.

CurrentStatus


Copyright 2008-2015 George T. Geis. All Rights Reserved.