Google acquires Like.com (consumer goods e-commerce)

Companies in Relationship

Google, Like.com

Deal Facts

Initial Announcement Date: 8/10

Consideration: $100 million (Source: TechCrunch)

Google acquires Like.com, a clothing and consumer goods visual search website from Menlo Ventures, Bay Partners, BlueRun Ventures, Leapfrog Ventures, CrossLink Capital, Inc. and First Round Capital.

Strategic Implications

The Like.com deal, plus other acquisitions that include web travel site ITA, indicate that Google may be moving closer to developing an e-commerce platform.

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