Google acquires Channel Intelligence (promotion on the Web)

Companies in Relationship

Channel Intelligence, Google

Deal Facts

Initial Announcement Date: 2/13

Consideration: $125M (Source: ICG Group, former public company holder of Channel Intelligence)

Google acquired Channel Intelligence for $125 million. Channel Intelligence supports clients in promoting their products across the Web by helping retailers manage their products listings on comparison shopping sites such as Google Shopping.

Strategic Implications

Currently about 1/3 of shoppers start searches on Amazon, compared to only 13% on a search engine. Google hopes the Channel Intelligence deal will help change these statistics.

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