Google buys Behavio (behavioral analysis)

Companies in Relationship

Behavio, Google

Deal Facts

Initial Announcement Date: 4/13

Consideration: not disclosed

Google buys Behavio, a developer of software for mobile devices to sense context and predict human behavior, such as the next place someone is likely to visit. The company was founded by Nadav Aharony, Cody Sumter and Alan Gardner at MIT Media Lab while the three were students at the school.

Strategic Implications

Behavio is a classic acqui-hire as all three founders become Googlers.

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