Google acquires Incentive Targeting (targeted promotion)

Companies in Relationship

Google, Incentive Targeting

Deal Facts

Initial Announcement Date: 11/12

Consideration: not disclosed

Google purchases Incentive Targeting, a developer of targeted shopper promotion systems. Incentive works with retail chains to offer targeted coupon service to manufacturers of grocery and consumer products. The company's technology aims to support marketers in generating personalized promotions with ROI measured in real time.

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