Google buys Applied Semantics (semantic text processing)
Companies in Relationship
Initial Announcement Date:
Consideration: $102.4M, consisting of $41.5M in cash and stock and stock options valued at $60.9M; $84.2M of the transaction was allocated to goodwill (Source: Google S-1)
Google buys Applied Semantics, a developer of semantic text processing and online advertising technology.
Applied Semantics 45-person large organization is one of the best acquisitions in Google's history. The Applied Semantics team was instrumental in building AdSense, which became a cornerstone of Google's paid advertising platform. In Q1 2011, Google reports it earned $2.34 billion ($9.36 billion annualized), or 28% of total revenue, through AdSense. AdSense positions text ads all over the Internet. This Google technology scans a page for keywords used in displaying relevant ads.
Update: Gil Elbaz, co-founder of Applied Semantics serves as Engineering Director at Google from 2003 to 2007. In 2007, Elbaz founds Factual, a location platform that enables personalized mobile experiences by enriching mobile location signals with definitive global data. Factual's Global Places data covers over 65 million local businesses and points of interest in 50 countries.
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