Apple acquires PrimeSense (3D sensing)

Companies in Relationship

Apple, PrimeSense

Deal Facts

Initial Announcement Date: 11/13

Consideration: $360 million (Source: TechCrunch)

Apple acquires PrimeSense Ltd., a developer of 3D machine vision technologies for digital devices for an estimated $360 million. PrimeSensor is a system on a chip and a 3D sensing device that can see, track, and react to user movements outside the computer. Its products are used in video games, consumer electronics, home training and fitness, and video communications.

Strategic Implications

PrimeSense worked with Microsoft to develop its successful Kinect motion-sensing gaming/television technology, Apple may be planning to use PrimeSense in its next generation television offerings.

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