Google acquires Quest Visual (mobile translation)

Companies in Relationship

Google, Quest Visual

Deal Facts

Initial Announcement Date: 5/14

Consideration: not disclosed

Google acquires Quest Visual whose Word Lens technology enables a person to use a smartphone or other device to frame a series of words they want to translate. Word Lens recognizes the text (for example, a road sign in a foreign language) and automatically replaces it with a translation into the desired language.

Quest Visual's four-person team will join Google Translate.

Strategic Implications

Google plans to incorporate Quest Visual's technology into Google Translate for use in services/products such as Android and Google Glass.

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