Google acquires Divide (mobile device management)

Companies in Relationship

Divide, Google

Deal Facts

Initial Announcement Date: 5/14

Consideration: not disclosed

Google acquires Divide, which develops technology to support companies in managing the growing diversity of mobile devices used by employees. Divide helps corporate-IT departments keep employee smartphones and tablets secure in the enterprise.

Strategic Implications

In contrast to Apple, Google has traditionally controlled less tightly apps in its Play store, thereby making Android apps more susceptible to malware. The Divide acquisition could provide Android with more penetration in the enterprise market.

Divide allows Google to position its Apps For Business as a safer, more enterprise-friendly product, which it can later use to migrate companies over from Microsoft Office to Google Apps. In addition, Divide’s network of technology and channel partnerships with companies like Box, IBM, Dell, Verizon, and Vodafone can give Google a stronger foothold in the enterprise space. Divide’s founders, who worked in Morgan Stanley’s IT team, have a deep understanding of the financial industry’s needs.

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