Google acquires mDialog (video advertising management)

Companies in Relationship

Google, mDialog

Deal Facts

Initial Announcement Date: 6/14

Consideration: not disclosed

Google acquires mDialog, which develops technology that allows large media companies to manage and deliver video advertising across a range of products, including iPhones and iPads, Android devices, and streaming products such as Xbox and Roku.

Strategic Implications

In the short run, mDialog will continue to operate its service. However, Google plans to eventually fold the company's technology into DoubleClick.

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