Google acquires Appurify (application testing)

Companies in Relationship

Appurify, Google

Deal Facts

Initial Announcement Date: 6/14

Consideration: not disclosed

Google acquires Appurify, which offers technology that automates the testing and optimization of mobile apps and websites for developers. Appurify was founded in 2012 and currently has 20+ employees who will join Google. Google Ventures had led an investment round in Appurify, so the deal represents a staged acquisition.

Appurify will continue to offer its freemium cross-platform service, but clearly will enjoy major adoption acceleration as it is integrated into the Google developer tool stack.

Strategic Implications

Application testing and optimization is a big deal for Android. Tim Cook (Apple CEO) has highlighted Android's fragmentation problem, glibly quoting others who have dubbed Android a “toxic hellstew of vulnerabilities.”

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