Google acquires Appurify (application testing)
Companies in Relationship
Initial Announcement Date:
Consideration: not disclosed
Google acquires Appurify, which offers technology that automates the testing and optimization of mobile apps and websites for developers. Appurify was founded in 2012 and currently has 20+ employees who will join Google. Google Ventures had led an investment round in Appurify, so the deal represents a staged acquisition.
Appurify will continue to offer its freemium cross-platform service, but clearly will enjoy major adoption acceleration as it is integrated into the Google developer tool stack.
Application testing and optimization is a big deal for Android. Tim Cook (Apple CEO) has highlighted Android's fragmentation problem, glibly quoting others who have dubbed Android a “toxic hellstew of vulnerabilities.”
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