Apple acquires Swell (talk radio app)

Companies in Relationship

Apple, Swell

Deal Facts

Initial Announcement Date: 6/14

Consideration: $30 million (Source: Re/Code)

Apple acquires Swell, a provider of talk radio services. The company has developed a Pandora-like app for talk radio that works in venues that include inside an automobile.

Strategic Implications

The Swell app will be shut down. The team will apparently be used in support of Apple's music strategy, especially as relates to car listening.

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