Google acquires Launchpad Toys (digital toys)

Companies in Relationship

Google, Launchpad Toys

Deal Facts

Initial Announcement Date: 2/15

Consideration: not disclosed

Google acquires Launchpad Toys, which develops digital toys and tools for children. It offers Toontastic, a story telling tool that enables young children to draw, animate, narrate and record their own cartoons.

Strategic Implications

Launchpad Toys had focused on making apps for devices running Apple’s iOS. With this acquisition, Google continues to position itself as a provider of technology for children.

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