Google acquires Red Hot Labs (mobile advertising)

Companies in Relationship

Google, Red Hot Labs

Deal Facts

Initial Announcement Date: 2/15

Consideration: not disclosed

Google acquires Red Hot Labs/Toro, a mobile startup that helps companies manage advertising on Facebook. The company was founded in 2012 by former employees from Zynga and was venture backed by investors that included Andreessen Horowitz, Greylock Partners and General Catalyst.

The Red Hot Labs team will be joining the mobile ads group at Google.

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