Twitter acquires Niche (social media talent agency)

Companies in Relationship

Niche, Twitter

Deal Facts

Initial Announcement Date: 2/15

Consideration: estimated at $30 million (source: re/code)

Twitter acquires Niche, which helps marketers connect with social media influencers on Vine and similar platforms. The company has been dubbed a "social media talent agency," although Niche's founders regard the company as a technology platform to connect with creators. Niche enables media creators obtain advertising from the short videos they produce.

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