Google acquires Agawi (streaming mobile apps)

Companies in Relationship

Agawi, Google

Deal Facts

Initial Announcement Date: 6/15

Consideration: not disclosed

Google acquires Agawi, which develops technology that allows users to stream apps over the mobile web on their phones without downloading them first. The technology has been used in in-app ads to promote gaming apps.

Strategic Implications

Few apps integrate search, so Google has a preference for the mobile web, in order to better monetize browsing via ads. Google is enjoying growth in its Google Play app store, but search revenue remains of core importance.

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