Google acquires Anvato (media streaming)

Companies in Relationship

Anvato, Google

Deal Facts

Initial Announcement Date: 7/16

Consideration: not disclosed

Google acquires Anvato, a developer of a platform for encoding, editing, publishing, and distributing video. The company's offering enables media companies to provide live streaming, edit videos in the cloud, insert ads and support pay-per-view.

Strategic Implications

The acquisition of Anvato supports Google's cloud initiatives, especially in supporting over-the-top (OTT) offerings of media companies.

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