Google acquires BandPage (music promotion)

Companies in Relationship

BandPage, Google

Deal Facts

Initial Announcement Date: 2/16

Consideration: $8 million (source: TechCrunch)

Google acquires BandPage, which supports musicians in promoting and selling concert tickets, merchandise, and exclusive fan experiences. The purchase price ($8 million) reportedly considerably less than the $27.6 million funding raised by the company.

Strategic Implications

YouTube can use BandPage’s promotion tools to build relationships with artists.

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